Wednesday, 18 April 2012

Candidate Name: Jessie Plant

Candidate Number: 6087

Centre Number: 61119

Final Products

 Preliminary Front Cover

Preliminary Contents Page

Music Magazine Front Cover

  Music Magazine Contents Page 

Music Magazine Double Page Spread

Tuesday, 17 April 2012

Evaluation Question 7 - Looking back at your preliminary task, what do you feel you have learnt in the progression from it to full product?

Shown below is a video entry I have created in order to answer this last question.

One thing not mentioned in the video was the manipulation of model skills. Within my preliminary task, my models had never posed professionally before which meant that they were not very comfortable infront of the camera. This meant that during the shoot, I had to control a lot of what was going on and it took a while for them to take photos confidently. In contrast, on my music magazine, my main model Alice is someone that I knew had taken photos professionally before. This was very benefical for my work as it meant that she could capture the expressions that I wanted confidently and quickly. This is also contrasting to the models I used on my contents page as Rob and Nakita had never been photographed before professionally. It took them a while to get comfortable and I felt as though they were limited in the expressions they used in comparsion to Alice who used a range of different looks.

Aswell as this, the use of setting within my work was also an essential thing that I improved upon. Within my preliminary task, I shot all the photos at my house and this meant that I did not put variety into my magazine. In the music magazine, I showed extreme improvement as i took my models to different settings. My most successful setting, in my opinion was taking Alice to the fields as I came out with very strong photographs and I did not have to take a second photoshoot for the double page spread. My setting for the photographs of Robs was Not so succesful . I believe it was too dark and the setting seemed dull. If I had more time, I would take a second set of photographs and taken them more in daylight. Unfortuantly, I ran out of time.

 


Evaluation Question 6 - What have you learnt about technologies from the process of constructing this product?

Monday, 16 April 2012

Evaluation Question 5 - How did you attract/address your audience?

It was very important to me that during the project, I addressed my audience throughout. I recorded how I addressed my audience and the video is shown below:

Evaluation Question 4 - Who would be the audience for your media product?

After lots of research into the music industry and being experienced myself, I decided to make the target of my audience teenagers and young people. This target audience directly relates to the 'INDIE' theme of my magazine. Asking teenagers, I found out that most of them listened to one or more of the bands that were included in my work. When asking older people, I found that many of them did not even know what the term 'Indie' meant. Therefore, I made sure to direct my work at a market that would definitely be able to relate to my work. Being my target audiences age, I need to make sure I incoperate things that I would find interesting into my work. This includes adding fashion, big photos and interesting headlines which will grab the readers attention.
Shown below is a word cloud of all the words I relate to my audience:




Word cloud made with WordItOut

Evaluation Question 3 - What kind of media institution might distribute your media product and why?

"The Group is a worldwide media empire offering over 230 magazines in 15 countries, as well as online, TV and radio stations"

In 2011, Bauer Media group was one of which that dominated the music magazine industry. Being a multinational media company, Bauer has been able to publish many famous magazines such as Q, MOGO and KERRANG. KERRANG especially is a magazine that I focused a lot of my research and design upon. Having a similar Target Market to KERRANG is something that I must think about when choosing my publisher as I am ensured that the company is able to reach my audience from all around the world.

One thing to remember about this company is its reputation. 'SideTrack' is a new magazine which is why it would be extremely beneficial to have such a big company publicizing it. It means that my magazine will be promoted as trustworthy. Being widely recognised wll ensure that the advertisement and distribution of my product is extremely good which is exactly what I need in order to make my magazine a success.

"Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. Their strategy is to connect audiences with excellent content through our broad multi-touch point brand platforms, wherever and whenever and however they want. Our wide portfolio of influential brands gives us advantages over pure play magazine or radio competitors"

This quote particularly shows a major advantage for me if I were to choose this institution to distribute my product. One essential thing that Bauer Media group will be able to do for my product is to be able to attract my audience towards the product. This is something that is very important to me as I have made sure to stick to the INDIE social group. Therefore, it is essential that my product meets this market. 

Another company that has dominated the magazine industry is: 
IPC Media(international publishing Corporatrion)
This company produces one of the most famous magazines NME which has appeared alot during my process. It is a magazine that I have always been aware of.

" NME is the longest published and most respected music weekly in the world"

NME has gone to be successful enough to have its own website which is something I would put as an objective for the future of my magazine. It is the only music magazine the IPC media produces. Although it is a very successful company, it does not revolve purely around the music business. This may mean that my magazine will not do as well since the publisher has so many other brands to be concerned with.




"IPC's diverse print and digital portfolio offers something for everyone" 
Allows my target market to be addressed.
If to be published in the real industry, I would choose IPC Media as I am familiar with NME magazine which seems to be a huge success. Although the company already have a successful music magazine, I believe there is a gap in the market for my product as my magazine revolves around a different music genre. Whilst NME represents Contemporary music for the company, I would hope to represent the more Indie and Rock music through my magazine.