For my magazine, I wanted to aim towards a particular social group so that I could focus on making my work relate to a certain group of people. It meant that I was able to be extremely specific on what I researched. I chose to focus my work towards an INDIE social group. To show what I think represents the INDIE social group, I created a short video which is shown below.
Another way I was able to represent the Indie social group was through the use of clothing. Shown below is another short video to show how I took images from my 'Extra Photo Research' and used these images to generate my own photos. I made sure to use Models that related to my research and would look good in the clothing I researched.
As you can see, a lot of my ideas for clothing came from existing products. I think this is essential in order to make my magazine look professional and make my models stand out. I used the ideas for clothing more on the contents page then any other. This is because I needed to continue adapting the style of Indie on models that are not Alice. As Alice, in my opinion, already promotes the 'Indie' image through her own clothes, she was very easy to dress. However, Nakita was more difficult which is why I used lots of extra photo research and ensured I related to it.
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