Evaluation Question 3 - What kind of media institution might distribute your media product and why?

"The Group is a worldwide media empire offering over 230 magazines in 15 countries, as well as online, TV and radio stations"

In 2011, Bauer Media group was one of which that dominated the music magazine industry. Being a multinational media company, Bauer has been able to publish many famous magazines such as Q, MOGO and KERRANG. KERRANG especially is a magazine that I focused a lot of my research and design upon. Having a similar Target Market to KERRANG is something that I must think about when choosing my publisher as I am ensured that the company is able to reach my audience from all around the world.

One thing to remember about this company is its reputation. 'SideTrack' is a new magazine which is why it would be extremely beneficial to have such a big company publicizing it. It means that my magazine will be promoted as trustworthy. Being widely recognised wll ensure that the advertisement and distribution of my product is extremely good which is exactly what I need in order to make my magazine a success.

"Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. Their strategy is to connect audiences with excellent content through our broad multi-touch point brand platforms, wherever and whenever and however they want. Our wide portfolio of influential brands gives us advantages over pure play magazine or radio competitors"

This quote particularly shows a major advantage for me if I were to choose this institution to distribute my product. One essential thing that Bauer Media group will be able to do for my product is to be able to attract my audience towards the product. This is something that is very important to me as I have made sure to stick to the INDIE social group. Therefore, it is essential that my product meets this market. 

Another company that has dominated the magazine industry is: 

IPC Media(international publishing Corporatrion)

This company produces one of the most famous magazines NME which has appeared alot during my process. It is a magazine that I have always been aware of.

" NME is the longest published and most respected music weekly in the world"

NME has gone to be successful enough to have its own website which is something I would put as an objective for the future of my magazine. It is the only music magazine the IPC media produces. Although it is a very successful company, it does not revolve purely around the music business. This may mean that my magazine will not do as well since the publisher has so many other brands to be concerned with.

"IPC's diverse print and digital portfolio offers something for everyone" 
Allows my target market to be addressed.
If to be published in the real industry, I would choose IPC Media as I am familiar with NME magazine which seems to be a huge success. Although the company already have a successful music magazine, I believe there is a gap in the market for my product as my magazine revolves around a different music genre. Whilst NME represents Contemporary music for the company, I would hope to represent the more Indie and Rock music through my magazine.